Reported by SwanoDown
In the world of fashion and style, there are few names as bold and forward-thinking as JUPITER™. Led by Steven Sferlazza, the Creative Director of JUPITER Exhibits, the studio’s brand embodies the spirit of modernism and innovation. His leadership and contributions are prerequisites to its evolution, and the brand itself reflects the values instilled in him from a young age.
Raised in an Italian-American household on Long Island, New York, Steven learned the importance of essential qualities that would later influence both his personal life and professional career. One of these qualities was a deep appreciation for fashion. “I was raised in a household that valued the ritual of dressing well,” Sferlazza shared. This appreciation for design and aesthetics would go on to shape JUPITER’s identity as a brand that combines high-end luxury with cutting-edge style.
JUPITER is a brand that pushes boundaries, not just in the products it creates but in the culture it reflects. As Steven explains, JUPITER's inspiration draws from the world of cyberpunk, a genre that emphasizes futuristic technology, rebellion, and individuality. “The motorcycle is a symbol in cyberpunk culture… look at Ghost in the Shell, The Matrix… all the protagonists in those movies are typically motorcyclists,” Steven pointed out. This connection to the cyberpunk ethos is clear in the way JUPITER’s designs merge technology and style, creating pieces that feel both futuristic and timeless.
The journey of JUPITER’s success in fashion began with something as simple as a T-shirt. The brand’s first design, the Streetfighter “Band Tee”, quickly became a symbol of what JUPITER represents—comfortable, luxurious clothing that captures the essence of cyberpunk culture. In fact, this attention to detail and quality is what sets JUPITER apart from other fashion labels. The brand doesn’t just aim to follow trends; it seeks to stay ahead of the curve, offering products that are both aspirational and innovative.
At its core, JUPITER is an aspirational brand. Sferlazza sees its potential to embody the slick energy of Tom Ford, the perseverance of Ferrari, and the adaptability of brands like Pirelli, while also rebelling against them. For them, JUPITER is about creating a lasting legacy, one that combines the best of both style and substance.
For those considering starting their own company, Sferlazza has one piece of advice:
“F***ing do it.”
His bold, no-nonsense approach reflects the confidence and determination that define both his personal journey and the brand he leads.
JUPITER is about more than just clothes. It’s a brand about energy. It’s about embracing the challenge of creating something that resonates with the future while remaining deeply rooted in timeless values. Whether through their attention to detail, innovative designs, or the confidence to take risks, JUPITER is living proof that with the right mindset, style, and vision, you too can make a lasting impact.
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