Duke65: Mastering Social Media with Story [Report]

When Malik Naibi launched Duke65 in late 2022, he wasn’t just starting another marketing agency—he was rewriting the very fabric of marketing across the globe. Nestled in Hollywood’s home, the city of Los Angeles, Duke65 quickly became recognized as one who can conjure virality, transforming the way brands approach social media marketing.

Duke65 works with a diverse portfolio of clients, including global brands like Mars (M&M products), ByteDance (user growth content), and Temu, for which they created 80% of top-performing video ads in 2023. The agency also collaborates with e-commerce giants such as Jackery, EcoFlow, Mamazing, Oufer, Dreo, Denvix, Luggex, Parrot Uncle, Ulike, and Roborock, as well as renowned companies like Heineken, Balvenie, Jaguar, and Macy’s. Additionally, Duke65 maintains close ties with TikTok affiliates, including CiCi and Lemon8 products.

What makes Duke65 the star of the show? Aside from the dazzling campaigns or viral videos. It’s the agency’s ability to offer end-to-end solutions that actually work. From crafting razor-sharp social media strategies to running e-commerce shops and managing logistics, Duke65 is a one-stop powerhouse. TikTok is a great example of this.  Duke65 has mastered the art of this platform like no other. Certified as a TikTok Shop Partner, the agency is a revenue-generating machine, pulling in over $2 million every month for its clients. Whether it’s running affiliate campaigns, launching viral paid ads, or producing scroll-stopping video content, Duke65 turns views into dollars with precision and consistency.

They don’t just stop at TikTok either. Duke65 extends its magic across Meta platforms (Facebook and Instagram) and Amazon, making them a triple threat in the digital marketing arena. Their in-house Hollywood-level production capabilities add the cherry on top, turning creative concepts into cinematic brand experiences. Their impressive client roster includes heavyweights like Mars (think M&M’s), Heineken, and even ByteDance, the parent company of TikTok itself. 

In 2023, Duke65 dominated the ad scene for Temu, producing 80% of the platform’s top-performing video ads. E-commerce juggernauts like Jackery, EcoFlow, and Roborock also trust Duke65 to supercharge their sales, proving the agency’s prowess in driving measurable results. But here’s the kicker: 

Duke65 excels in helping international brands seamlessly enter the U.S. market. Through data-driven strategies and creative storytelling, they bridge the gap between global markets and American consumers, turning brands into household namesDuke65’s dominance boils down to three advantages. One is TikTok Domination. They’re not playing around on TikTok—I'm seeing a full-fledged powerhouse with a creator pool and operational team that knows that platform inside and out. They handle everything from shop registrations to logistics, ensuring their clients get to shine. Two is Hollywood. Duke65’s in-house production studio gives them an edge no one can touch. What better place for Hollywood-level production quality than Hollywood itself. And three, data-driven success. Duke65 doesn’t just promise results—they deliver. 

Duke65 has built a reputation for driving revenue growth and increasing engagement through well-executed campaigns. Their strategies are designed to transform initial interactions—such as likes and views—into lasting, organic followings, with an emphasis on sustained audience engagement. As a certified TikTok Shop Partner, Amazon Ads Partner, and Meta Supplier, the agency holds important credentials that reflect its ability to navigate major platforms and deliver results. Duke65’s focus is on helping brands adapt to the evolving digital landscape, especially within social commerce and influencer-driven marketing.

In addition to its work on TikTok, Duke65 helps brands refine their marketing efforts across other platforms like Meta and Amazon, offering a well-rounded approach to digital strategy. While they’ve made a name for themselves in TikTok marketing, they also support brands in expanding to new markets, particularly in the U.S. for international clients. This flexibility makes Duke65 a valuable partner for brands looking to scale or enter new territories. As they continue to refine their strategies and expand their capabilities, Duke65 is positioning itself as a key player in the evolving world of digital marketing, particularly in social commerce and the integration of e-commerce with social platforms.